For business, Social Media isn’t optional anymore:
In today’s hyperconnected world, social media platforms have become a fundamental part of every prosperous digital marketing campaign. Having reached more than 4.2 billion active users, they have become a key to building brand awareness, sharing interactive content, generating leads and increasing lead conversion rates. This is particularly valuable for startups that are working with small budgets, in a congested entrepreneurial market. Put plainly, to set your brand special from your competitors you need to integrate social media marketing into your digital marketing campaign.
Design a Strategy that Works:
Using social networking as a means of business promotion doesn’t simply mean being online. In contrast, this is a complex process and, as such, it requires doing thorough analysis and building a sound strategy that will keep you on track the whole time. Here are some fundamental steps you need to take when developing a social media marketing plan.
Decide Target Audience:
To develop a strategy that has provisions for your customer’s needs, you initially need to know who they are. This is why you should do meticulous target audience analysis and create client personas.
By assessing your customers’ background information you will be capable to easily target your audience, deliver actual customer experience and boost sales.
Competition Research:
Before you begin your social media marketing campaign, you need to research your competitor. Start with identifying your competitors. Choose companies working in the same niche, but don’t confine yourself to startups and small businesses only. To get a bigger insight into the industry, you should also monitor social media campaigns of mid/large-sized corporations. You need to pay particular attention to their content marketing strategy. Find out whether they’re creating their content or sharing the posts from different industry-relevant blogs and websites.
Decide your Goal:
Once you have decided all this in mind, you need to set some long-term aims. To generate higher social media marketing ROI(return on investment). Remember, your goals need to be S.M.A.R.T– specific, measurable, attainable, relevant and time-bound. So, instead of complacency metrics such as Facebook likes or Twitter followers, you should concentrate on the metrics that drive higher traffic, web referrals and more conversion rates.
Choose Right Platforms that Meet your Needs:
Once you establish your social media marketing plan, you should move on to choosing social networking platforms. Always remember that not all social media channels have the same goal or target the same audience. Because each social media channel is unique, you need to go with the ones that will help you to reach the right people, in the right place, at the right time.
Boost Brand Awareness:
Social networks have become a significant factor when it begins to increasing brand awareness. They allow you to create an extensive online association of brand representatives. Invest yourself with the persons who believe in your brand and want to engage actively in spreading the word about it. They will give your startup further exposure, promote brand awareness and, most importantly, promote brand loyalty.
Create Engaging Content:
To get your users to share your content on their personal profiles & connections, you need to keep up with the trends shifts. Particularly, many startups and small enterprises focus on long & dull articles, not taking into thought many more effective and engaging kinds of content, such as infographics, videos and micro-content (quotes, quizzes, gifs, and memes).
Unsurprisingly, combining social media marketing with the digital marketing campaign enables startups to reach wider audiences, promote their brand efficiently and deliver personalized and real-time customer experience. Red Bixbite Solutions enable your small and mid-size organizations to integrate and start Social Networking marketing.
Digital Marketing, Marketing Campaign, SMO, Social Media.